It began with a longing many people will recognise: to meet someone to laugh with, share everyday life with and feel at home with.
After her divorce, dating apps became a natural way for Linda to meet new people. Many of her friends were in relationships, and everyday life with work and children offered few opportunities to expand her social circle.
But swiping, chatting and going on dates took more and more energy. It was hard to understand what another person was really looking for and whether there was common ground. Important questions needed room, yet no one wanted the conversation to feel like a job interview.
Understanding what you need
During the same period, Linda began exploring her own needs, values and relationship patterns. What made her feel good? What did she want to share with someone? And what needed to be there for her to be herself?
She also discovered how much she valued time on her own. The longing for love remained, alongside a wish to let a new relationship take its time.
These experiences became an important starting point for Aivelyn: giving self-knowledge a natural place in the search for a partner.
Two sisters building something they had missed themselves
Together with her sister Camilla Karlsson, Linda began developing the idea. Both had their own experiences of dating and thoughts about what could make connections more meaningful.
Linda had worked in tech for many years and, more recently, with AI. That experience now met a personal interest in psychology and relationships. With the help of AI tools, the idea grew from a website into a prototype and then an app, which launched in September 2026.
The ambition is for Aivelyn to be a place where people can understand themselves better, meet others and continue developing their relationships.
Technology that makes room for human connection
In Aivelyn, AI supports reflection, matching and conversation. Our ambition is to help people put what matters into words and create better conditions for getting to know each other.
Closeness grows when people meet: through curiosity, conversations and the feeling of being able to be yourself. That is the connection we want to make more room for.
For us, the journey begins with a question that also reflects Linda's own dating advice:
How do I feel in this person's company — can I relax, laugh and be myself?
Core, Circles and AiCoach Evelyn are always free.
Read the interview in Femina
Thank you to Sara Löf Nyqvist and Femina for sharing Linda's story and the journey behind Aivelyn.
The linked Femina article is in Swedish and requires a subscription.
Curious about your own journey? Discover Aivelyn and start exploring what matters to you in your relationships.
